INSITE OOH Media Platform

Chery's EV-focused iCAUR brand has launched its first out-of-home campaign in the UAE, introducing the iCAUR V27 through a large-format hoarding in Dubai. The campaign combines bold automotive imagery with a straightforward promotional offer, encouraging customers to "Drive Now, Pay Next Year," positioning the V27 as both an innovative and financially accessible option in the growing electric vehicle market.

The creative features two iCAUR V27 models displayed across a wide coastal backdrop, with one vehicle shown from the rear and the other from the front, highlighting the SUV's rugged styling and distinctive lighting signature. The brand's logo is positioned prominently in the upper left corner, while the campaign's headline appears beneath it inside a bold red panel, immediately drawing attention to the financing offer.

Technical highlights, including 449 horsepower and 995 km of combined driving range, are displayed along the lower section of the billboard, with the V27 logo positioned neatly on the right to complete the composition.

Operating primarily as an extended-range electric vehicle (REEV), the iCAUR V27 combines an electric-first drivetrain with a 1.5-litre turbo petrol generator, delivering up to 449 horsepower and more than 900 kilometres of combined driving range. By pairing strong product visuals with clear performance messaging and an attractive financing incentive, the campaign marks a confident outdoor debut for iCAUR while introducing the V27 to motorists across Dubai.